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digital media marketing trends.

2021-08-03 11:20:11
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The year 2020 will forever bear witness to the acceleration of the transition to digital and the change in Internet user behavior. Indeed, the pandemic has left some traces on purchasing attitudes and consumer expectations. Digital marketing is an industry in constant transformation. The secret to improving your online presence is to stay informed of new trends in order to put in place a suitable communication strategy. Learn More

“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.

What digital marketing trends in 2021?

1: An Omnichannel consumer

A new species of consumers became more pronounced during the lockdown. According to a Google study, 73% of them say they are not attached, when shopping, to a particular channel between online and offline. We can therefore see the importance of fluidity between these two channels. It is now essential to take into account these customer journeys that can be described as "hybrid".

Internet users are looking for immediacy in their funnel. Indeed, they like to buy anywhere, anytime, and from any device. This is where your presence, throughout your audience's buying journey, will be essential to provide them with the most effective Omnichannel experience possible!

2:Cross-channel synergy

Omnichannel is gaining momentum because behavior changes! As such, implementing a cross-channel strategy involves using different communication channels around a single goal: the consumer's shopping experience.

It is, therefore, necessary to diversify your digital marketing strategy and to ensure synergy between your different acquisition levers. Do not hesitate to vary your growth drivers by deploying Social Ads or Programmatic Display campaigns. These have been widely proven, and will allow you to effectively reach your audience, maximize conversions, and of course, generate more revenue!

3:Mobile applications

Now never again, telecommuting and social restrictions have become the norm. In this new world of distancing, mobile applications are obviously part of the digital marketing trends in 2021 with a 20% increase in use following confinement! Enough to make you want to deepen your Mobile App strategy. Users would even tend to buy wider ranges of products there. Provided of course that the UX of your application is flawless. For example, you can boost its performance by including:

Member programs with loyalty rewards; Push notifications in the event of special offers or baskets left on stand-by...

4:Shoppable posts

 87% of consumers believe that social media guides them in their purchasing decisions. Shoppable posts, or shoppable ads, were first introduced by Instagram and YouTube. They designate a clickable textual or visual element, making it possible to purchase a product without necessarily going through a merchant site external to the consultation environment.

Very intuitive, these applications represent a great step forward in terms of user experience and help increase the conversion rate of brands by streamlining the payment process.

In terms of statistics, 30% of consumers say they are ready to buy directly through social platforms. In order to generate this type of purchase, note that the quality of your visuals and videos will be all the more important, so don't neglect it!

5:video marketing

Platforms like Facebook, TikTok, and Instagram are developing a lot of features to support video content. An excellent lever for growth, video on social networks will still remain very relevant in 2021!

Indispensable for building brand awareness and influencing purchasing decisions, YouTube is the world's leading social video network with a plethora of paid formats are available. However, your prospects come across hundreds of videos online every day, so are sure to surprise them with entertaining content that gives them real added value.

You have just discovered the 5 major digital marketing trends in 2021. It's time to take action! Banana Content is a powerful marketing automation software to efficiently manage and centralize all your digital communication. The goal? Support your e-communication from A to Z and place content at the heart of your strategy. Try our free, no-obligation demonstration now!

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