Color and weight create a content hierarchy that is better than size. Thick prominent phrases and write secondary information in bright colors. These are some small tips to make content navigation in the Magento store easier for your customers. In this article, you can find many valuable things Magento development tips.
1. Consider website loading speed
World Your website speed This is one of the most important things to pay attention to, as even a few seconds delay will cause customers to change their minds and choose a different store. Here are some tips on how to improve the speed of your website:
Update Magento software version
Updates not only bring new features but also fix bugs and improve the entire platform. Therefore, if there is a delay while using the website, it may be the next time. Upgrade from Magento 1 to Magento 2. In addition, Magento keeps you informed as new versions become available, so you'll rarely miss a new version.
Make sure you have a complete backup of your files and database before updating. These simple precautions will help you restore your site in the event of an accident.
Don't forget to clean up your Magento logs
Logs can make up to 80% (and in some cases even more) of all data in the Magento shop. These notes can be useful, but we recommend that you delete them to relieve your system from overload. To do this, go to System> Configuration> Advanced> System> Clean Logs. Then set your preferences and delete unnecessary logs.
Indexing is a method by which Magento retrieves information from a database and reorganizes it for display in the shop. Data that changes frequently, such as prices and discounts, will need to be reindexed. Otherwise, pages containing this information may take a long time to load or may not display properly.
To reindex, go to System and then Index Management. In the Actions chart, select Reindex Data and click Submit. If you want to reindex a particular object, click Reindex Data on the right. Then the entire process ends.
Use a CDN (Content Delivery Network)
A content delivery network is a group of servers that work together and are located in different parts of the world. As a system of servers, CDNs provide users with faster access to requested resources. For example, if your website is hosted in Russia and your end-users live in the United States, it is better to use a CDN server in the United States than to deliver content directly from the host. This will make it several times faster and give you quick access to your users from the furthest away.
2. Enhance navigation
Users always need to find what they want with as little effort as possible. This is a navigation issue. A well-configured website makes it easier for customers to find the product they are looking for.
Understand customers and their needs for easy navigation. Group them and decide on the easiest way to search. For example, I found a way to set up XNUMX user categories to make it easier for users to find what they need.
- Customers who do not know what to choose. These visitors may know what they want, but they need help in choosing the right product. We provide filters for price, brand, size, and more. Set "Featured Products" and "Maybe you wish It" in order that you'll offer your customers "more choices".
- Customers who have purchased a specific product. They don't need a filter because they know what they want. Makes the search bar easy to use with autocomplete. If you can't remember the exact name, the search autocomplete feature is a clue. Also, don't neglect the site map. Some users are confident about the category and want to buy something from it.
These are the basic groups of XNUMX. Still, you can create a new category that works best for your product.
3. Have a review written
As 85% of Customers Trust Reviews, You can't miss the opportunity to benefit from them as if they were personal recommendations. Ask directly, without waiting for the customer to leave a review. Send a message by email or social media. Direct messages are unlikely to be ignored, so most people leave comments, even if they weren't intended at first. In addition, some of your visitors may have missed the possibility of leaving Feedback and your letter will encourage them to do it. Don't overwhelm your visitors with numerous options during a chat. Understand the point and deal only with reviews.
A letter of recommendation has another advantage. By leaving reviews, users generate unique content. SEO marketing service. It gives your website more credibility in the eyes of search engines and then improves your ranking. You can get more customers by reviewing in some way.
4. Perform social integration
Social media is the best way to get a reference as well as communicate with your viewers. This is the easiest way to spread the news about your store. In addition, you can share your customer's posts about your product. Photos of people using your product will be a great review for you, so find your customers bragging about their new purchases and repost them. It's beneficial for both of you: the author of the post receives feedback and you receive happy customers.
You shouldn't spend all day on social media. Find XNUMX, XNUMX hours, create some posts on all registered networks, work with customers, and surf a bit. You may find something interesting for your business.
5. Provide prompt and relevant feedback
Feedback does not always mean a technical support answer. Feedback is also the response to your actions on your website. Gmail is a good example of a great approach. Gmail provides clear information about almost every action. In addition, each action can be canceled immediately. This is an important feature for users who are still learning the platform.
This kind of feedback gives users a better understanding of how to interact with the platform. This makes the store easier to work with and familiar to you.
6. XNUMX Divide one big task into several smaller tasks
You can implement XNUMX, one of the greatest features of human psychology, in your store. I don't like big challenges, but when split into smaller tasks with a progress bar and immediate rewards (such as "Great, go ahead now!"), Customers get big registration forms and other stuff they need. You will be more likely to fill out multiple steps. This is a rule of relaxation and you can apply it to any area of your life e-commerce.
7. Handling of abandoned carts
Abandoning carts is a common problem for almost all shopkeepers. Leave the cart at the mercy of fate, as half of all visitors are "not ready to buy." However, it doesn't mean that you shouldn't focus on abandonment reduction strategies, as the other half isn't made up of confirmed buyers either.
To reduce the number of customers leaving, it should be understood that abandonment does not mean that your potential buyer has lost interest. On the contrary, I wanted to buy it, but I encountered a certain obstacle. Your job is now to regain your willingness to buy, and the best way to do this is to email them.
Abandoned Cart Email is XNUMX, the easiest and most effective way to reduce the percentage of abandoned carts. Still, writing a good letter can be difficult, so here are some tips to help you:
Write the appropriate subject
World Abandoned Cart Subject Must be catchy as it is the first thing the recipient sees. It needs to point out the problem and get their attention. The best subject should be emotional and personal. Think, "Tommy, you left something here!" Or "The cart has been abandoned. Please help." do not be afraid to feature touch humor or use your customer's name. It's worth it.
Show what the user left behind
The image gives you a better understanding of what's wrong, so it shows what potential customers will lose if they don't return and buy immediately. The best way here is to make a hero image with the merchandise thereon.
Action-promoting phrases play a central role
It makes little sense without it. A phrase that encourages smart behavior. It should appear at the end of the letter and not be hidden. Place the CTA just below the image and highlight it. Therefore, your customers will be confident about what to do next.
Do you remember when you mentioned the disability? Then you need to settle for your customers. There are some potential obstacles, such as high final prices and high shipping costs. Show your visitors that you have a free shipping offer (if so, of course) and explain how you can get it. Describe the discount or display the "Maybe you like" field — probably the user couldn't find the correct color.
8. One-step check-out
There is a different to scale back cart abandonment – one-step checkout. This is a collective term for many extensions that simplify the traditional Magento checkout process. Simply put, these extensions just collect all the checkout steps and convert them into XNUMX pages. In addition, you can also find some great examples here of UX solutions. Find the extension that best suits your needs.
9. Upsell and cross-sell
The more products a user buys from you, the better for your business. In this case, help them with it! Leading Marketing Experts I've found XNUMX one great way to increase sales.
Upsell is the habit of selling more expensive products through additional items or upgrades. To do this, you need to show that the enhanced version meets the needs of your customers better than the base version. Make sure you understand what you need when looking for a particular product and provide a better solution. Don't be proactive and let your customers compare their products. Here are some examples.
- Fast food cashiers offer large size french fries when ordering small ones
- Websites offer different subscriptions with different prices and benefits
- The airline is proposing to passengers to upgrade their coach class tickets to business class tickets
- Game developers manufacture different editions with different amounts of additional content
- The online smartphone store shows some other more expensive devices to compare
Apart from upselling, cross-sell deals with other techniques. It is a habit of selling products with additional services or selected ones. There may be only related products that are not included in the XNUMX set, such as cameras and memory cards, or products that can be combined, such as shoes and shirts of the same style. Providing customers with examples of how these products work together and offering discounts increases the likelihood of purchase. See some cross-selling examples below.
- Fast food cashiers provide additional sauce for french fries
- Bicycle store salesman proposes to buy a lock on a bicycle
- Car dealers recommend buying trailers in addition to trucks
- Waiter serving dessert after the main course at a restaurant
Increasing the convenience of navigating within the e-commerce store will increase the conversion rate in parallel. Remember that people not only buy your product when they easily find what they want, but they may recommend your store to their friends. Convenience offers many opportunities to develop e-commerce businesses.