Youtube Marketing

2021-12-09 15:27:19
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How to sell on YouTube in 5 steps?

MARKETING • SALEsell on youtube

If you are wondering where to sell things online, you can't go wrong with YouTube. YouTube has nearly two billion users every month. Yes, “billion” with a capital “M”. But a lot of small businesses aren't taking advantage of the power of YouTube. So you want to put your business on YouTube. But where to start? What do you have to say? In this article, we'll show you everything you need to know about video content as you learn how to sell on YouTube.

 Your YouTube installation

There are three things you will need to organize before you start creating video content to sell on YouTube.

Video setup

If you want to start shooting YouTube videos, you will need something to shoot. You have a smartphone, don't you? Well. This is all you need! However, there are plenty of options if you want to get serious. First, buy a tripod for steady shots. Consider a more advanced camera for close-up shots that showcase your product or more complex video productions.

A good microphone is useful for clear sound, and a lighting kit can make a big difference to the professionalism of your video. As you prepare to start filming, think about your background. Want to shoot outdoors or indoors? If you are recording video outdoors, look for trash cans and other things in your surroundings that might distract your video. If you plan to shoot indoors, invest in a backdrop that supports your products and your brand's voice.

MARKETING • SALEsell on youtube

If you are wondering where to sell things online, you can't go wrong with YouTube. YouTube has nearly two billion users every month. Yes, “billion” with a capital “M”. But a lot of small businesses aren't taking advantage of the power of YouTube. So you want to put your business on YouTube. But where to start ?

What do you have to say? In this article, we'll show you everything you need to know about video content as you learn how to sell on YouTube.

If you want to start shooting YouTube videos, you will need something to shoot. You have a smartphone, don't you? Well. This is all you need! However, there are plenty of options if you want to get serious. First, buy a tripod for steady shots. Consider a more advanced camera for close-up shots that showcase your product or more complex video productions.

A good microphone is useful for clear sound, and a lighting kit can make a big difference to the professionalism of your video. As you prepare to start filming, think about your background. Want to shoot outdoors or indoors? If you are recording video outdoors, look for trash cans and other things in your surroundings that might distract your video. If you plan to shoot indoors, invest in a backdrop that supports your products and your brand's voice.

Create your YouTube store or home page

How Much Money Can You Make on YouTube? You will be more successful if you use a professional e-commerce store to sell your products online, or a professional blog to recommend your digital products or affiliate products.

Then head over to your YouTube channel and use their personalization features to make sure your YouTube brand matches your new online store.

Create your media calendar

You will have a more engaged audience if you post regularly and frequently. Get a big schedule and write down week after week what your videos will cover. Next, plan a vague content plan at least three weeks in advance so you don't have to panic when it's time to post.

How to Sell on YouTube Part 2: Create Great Content

Now that you have the basics of selling on YouTube, it's time to talk about what video content will be the best fit for your e-commerce business. Top-selling content on YouTube doesn't look like a sales pitch at all, the best video content is useful and engaging for your audience. Your most important job when creating content to sell on YouTube is to educate and tell a story about your products and process for your viewers. There are several ways to approach this question

The question and answer video

Q&A videos are the best place to start with video content. Customers want to know who and what you are. Shout on your social channels before you start filming so your fans can send you their questions

Q&A videos give your viewers the real information they want to know. This kind of video content shows that you really listen to your customers. Not all questions will be easy! Even answer difficult or uncomfortable questions and you'll earn the respect of your community.

The unboxing video

Unboxing videos are like watching a child open a gift on Christmas morning and see their excited reaction. You can't look away! Your video content will focus on opening a cooler with secret content inside. Your video will review each item in the box and what it is for the viewer. Think Birch Box for makeup and Bark Box for dogs.

The key to successful video unboxing is that people really like to take a closer look at the product they are potentially buying. YouTube viewers love to see genuine feedback from customers and employees. Think of the unveiling video as an unveiling video. Whichever angle you choose to take with this format, the goal is to show customers how exciting your e-commerce is.

If you want to unbox your own product, have someone you know unbox your product. Better yet, send your product to a well-known YouTuber for unboxing.

The Vlog

If you think, "What is a vlog? " you are not alone! We all wondered the same thing at some point. Put simply, this is a video blog, a day without a script, in the video genre of life.

Your vlog can be a catch-all when you have a lot of different ideas, or when you don't! Because it's still believable and maybe even funny. Vlogs are some of the easiest videos to edit because they are so real. Don't insist on editing a blooper, leave it! Your fans will love to see that it's not always perfect behind the scenes.

Have your employees shoot 15-second videos of their day and compile it. Ask one of your biggest customers to provide insight into how they use your product. Take a full day with your CEO or founder. These videos are another great way to show your audience the humanity behind your brand. Show your audience what it took to be successful and how to maintain that success. Use the video vlog format to connect with the people you sell to on a deeper level and to show your industry expertise.

The practical demonstration video

Don't give away Grandma's secret cookie recipe, but jump on the video train. Now, if you're in the business of making, whether it's artwork, pottery, or those delicious grandma cookies, you can simplify the process so you don't give up all your creative methods. If you are known for your beautiful enamel bowls, take the viewer into the workshop with you. Show them the type of clay you are using and explain to them how you choose your colors. They feel like they understand your process, but they don't give it they're all.

If you are selling digital products or coaching, don’t hesitate to create how-to videos! Think about the topics of your blog. You've probably written a practical blog before, or at least thought about it. Your existing blog content is easy to convert into a convenient video. Whether it's a simple video of you walking through the steps or a Photoshop tutorial screencast on your computer, the how-to video is a great template for anyone, whatever your product.

Think carefully before editing your video content. People often rely on YouTube to learn rather than going to an expensive class or buying an expensive product. Be informative and share your process, but don't give it all away.

Product review

Product reviews are some of the best video content out there. To get started, reach out to some influencers and clients in your network. Even if your business or department is quite obscure, don't be discouraged! With a little research, you are sure to find an audience of people who can give great reviews for your products and your niche.

Once you've found the right reviewers, send them your product for free in exchange for their review. Let them know that you want their honest opinion when they receive it and that if they love it, you would like them to give the product a review on YouTube. If they're not yet a highly sought-after influencer, they might just take the free product in exchange for their review. Remember, the bigger the personality of YouTube, the bigger its offering is likely to be. However, with a bigger initial offer comes a bigger audience and that could net you a lot of money!

How To Sell On YouTube Part 3: Amplify Your Content With Free Tools

Did you know that YouTube is the second largest search engine in the world? It’s not enough to just have a YouTube channel for your e-commerce business. You need attention. You need to have followers. You need to convert these subscribers to buyers. With that in mind, here we give you an overview of the more discreet features of YouTube that can help you drive traffic to your site.

Optimize for SEO with transcriptions

When you think of YouTube, you probably don't think of writing… .but listen to us. Every YouTube video automatically includes a transcript (unless you choose to hide it manually). YouTube does a voice translation and provides the full transcript in a link below the video.

Be careful though, these transcriptions are never perfect. Your video transcript will likely need some editing. While your fans can use the transcript to remember something specific you said, you can use it as well. Since Google bought YouTube in 2006, updating the transcript yourself helps your video transcript get higher search rankings. Say hello in the first place!

Think about all the useful information you put in your YouTube videos. Does your e-commerce business have a blog? Hello, versatile content! You just need to copy and paste the transcript into a new post on your website and you have a blog draft. Change it as needed. You probably don't want to use verbatim video transcription, but take advantage of this feature to save precious time!

Create playlists for your content niche

Organize your videos into playlists that focus on the niche interests of your audience, this is a serious courtesy to viewers. Fill your YouTube page with thoughtful playlists that make your YouTube content as enjoyable as possible for your fans! Creating a well-flowing playlist will not only entice your viewers but keep them hooked.

Command Creativity does a great job of creating playlists and organizing all of their videos on YouTube.

You can create public or private playlists and choose to create collaborative playlists as well. Maybe you want to create a specific YouTube playlist for your loyal subscribers? An organized and user-friendly YouTube channel is a happy and successful YouTube channel.

Create effective links with personalized YouTube URLs

Make links that are easy and fun to type! To make it easier for your potential subscribers to use, take advantage of YouTube's personalized URL feature.

You can make your custom URL whatever you want ... as long as it's available, so make your links short and creative. You want an easily identifiable URL. The ideal name would be your business name, but it could also be a product that you are well known for, or your personal name if you are a known face for your brand or e-commerce business.

You cannot change a URL or redirect it to another account after you set it up. So think about it. To take advantage of this feature, you must meet the eligibility requirements, including a minimum of 100 subscribers. If you are not there yet, let this be your motivation!

What could be better than a good video? A great video with excellent legal sound, well-timed and excellent quality. That's why YouTube has a comprehensive audio library of royalty-free music that you can download whenever you want.

The power of sound

Write great video descriptions

Your YouTube video description is the best place to start for SEO. The content of your DeepL video should be at least 150 words long. Your video description should include keywords related to your product and niche so that potential buyers can easily find your content. YouTube pays more attention to your first 2-3 sentences, so edit them carefully and put your most important keywords at the beginning.

Other tips to optimize your video SEO

How To Sell On YouTube - Part 4: Go Viral With Your YouTube Store

Want to know how to go viral? Remember when Kim Kardashian broke the internet? Of course yes. You didn't have to be a Kardashians fan to view the footage. There were memes, tweets, copies.

But what does that have to do with how much money you can make on YouTube? Well… everything. Kim Kardashian is a master of viral marketing, and you can be too. These helpful tips can seriously increase your chances of breaking the internet on your own.

Make action possible

What is the purpose of the video you are making? This is a question you should ask yourself whenever you have an idea. There should be something users are taking away from anything you post. If you don't have a good reason, neither will your viewers.

Consider this killer apple pie recipe that has been in the family for decades. Shareable content is usable and actionable.

Make your video shareable

This tactic integrates sharing directly into your video content. This is a way of being very literal about going viral.

Think of an incentive that would appeal to your subscribers. What happens if they invite a friend to like your channel or to buy something from your website? Dropbox was able to grow extremely quickly when they gave their users 16GB of free storage for every friend to sign up.

So choose your CTA and integrate it directly into your next video. Start and end the video with the action (for example, sharing with friends) and see where it takes you.

Make your content amazing

Buzzfeed is really good at this in their hundreds of daily posts. They're constantly sharing hacks, videos, or memes you've never seen before. Videos are so ridiculous they can't be kept to themselves.

Make sure everything from your video's title to its description reflects your ultimate goal.

Make your visitor emotional

Pulling on the cords of the heart can be a very effective marketing tool. When your followers are emotionally invested, they are more likely to share with their social networks. The more they share, the more their friends share, and then BOOM. You went viral.

Make your video shareable

This tactic integrates sharing directly into your video content. This is a way of being very literal about going viral.

Think of an incentive that would appeal to your subscribers. What happens if they invite a friend to like your channel or to buy something from your website? Dropbox was able to grow extremely quickly when they gave their users 16GB of free storage for every friend to sign up.

So choose your CTA and integrate it directly into your next video. Start and end the video with the action (for example, sharing with friends) and see where it takes you.

Make your content amazing

BuzzFeed is really good at this in their hundreds of daily posts. They're constantly sharing hacks, videos, or memes you've never seen before. Videos are so ridiculous they can't be kept to themselves.

How to Sell on YouTube - Part 5: Promote Crazy

While the tips above will help you go viral, marketing is an important tool in driving relevant traffic to your e-commerce business and YouTube store.

To get the most out of YouTube, take advantage of these marketing strategies:

Call to action

This may be the easiest thing to forget when learning how to sell on YouTube, but it is one of the most important. With a call to action, you tell your customers what to do. Do you want your fans to visit your website? Follow a link to a free trial? Subscribe to your mailing list? Tell them! They will listen… and they will convert to cash.

Follow Influencers

Influencers will post videos about your product in exchange for free stuff, a small fee, exposure on your channel, or whatever else you can think of. Make it yours!

Engage with commentators

You will receive both glowing and scathing reviews on your videos. Don't fight it, embrace it. Respond to every video comment. The good and the bad. Treat them all with respect and respond to their compliments or concerns. Viewers will notice that you are engaged. This attention is all the more important when your customer decides to buy from you or from a competitor brand.

Cross-promotion

If you're on YouTube, you're probably also on Facebook, Instagram, Twitter, Pinterest, or LinkedIn, right? Is not it ? Whenever you post a video, share it on your other channels and think about how your video content applies to your unique visitors on each social channel.